Whoever said that the best things in life are free wasn’t talking about great content. In a world where someone has to pay the bills, advertisers are more than happy to help fund your website — assuming, of course, that your great content generates great traffic.

Publishers can’t just hang their hats on quality content and hope to thrive. Almost all publishers have to figure out a way to drive and monetize traffic that their content produces.

Operating a website is an extremely competitive endeavor, so publishers should develop an aggressive approach to properly monetize content and use the traffic they have to keep their website funded.

Click here for the four ways you can more effectively drive, maintain and monetize content as a publisher.