Last month, Google rolled out a new algorithm with far-reaching effects. It’s big news for anyone who uses the Internet. The update heavily favors mobile-friendly websites, and as a result, sites that aren’t optimized for mobile use have dropped in mobile search rankings and have lost big in organic search traffic.
But Mobilegeddon isn’t necessarily bad news for native advertisers. Given that Americans spend almost three hours per day on mobile devices, the new algorithm can translate to higher traffic and click-through rates for advertisers whose content is mobile-friendly.
However, the new algorithm means publishers and advertisers need to rethink their approach. Read the full article here.
Did you see the March edition of Forbes? The cover seems normal at first glance: a photo of a man with his tie blowing in the breeze, catchy article teasers, and a native ad for Fidelity.
Wait a second. There’s a native advertisement on the cover of Forbes?
Forbes is a legendary brand that has a reputation for pushing the envelope of journalism and advertising, but placing a native ad on the cover of its magazine is new territory.
Given the growing popularity of native advertising, Forbes will not be the last publication to make such a move. Although native advertising has its detractors, when done well, it’s one of the best ways for businesses to reach their audiences. Follow a few simple steps to bolster native ad credibility.
Read the full article here.