Did you see the March edition of Forbes? The cover seems normal at first glance: a photo of a man with his tie blowing in the breeze, catchy article teasers, and a native ad for Fidelity.
Wait a second. There’s a native advertisement on the cover of Forbes?
Forbes is a legendary brand that has a reputation for pushing the envelope of journalism and advertising, but placing a native ad on the cover of its magazine is new territory.
Given the growing popularity of native advertising, Forbes will not be the last publication to make such a move. Although native advertising has its detractors, when done well, it’s one of the best ways for businesses to reach their audiences. Follow a few simple steps to bolster native ad credibility.
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