4 Steps to Open and Honest Native Advertising

 

Did you see the March edition of Forbes? The cover seems normal at first glance: a photo of a man with his tie blowing in the breeze, catchy article teasers, and a native ad for Fidelity.

Wait a second. There’s a native advertisement on the cover of Forbes?

Forbes is a legendary brand that has a reputation for pushing the envelope of journalism and advertising, but placing a native ad on the cover of its magazine is new territory.

Given the growing popularity of native advertising, Forbes will not be the last publication to make such a move. Although native advertising has its detractors, when done well, it’s one of the best ways for businesses to reach their audiences. Follow a few simple steps to bolster native ad credibility.

Read the full article here.

Leave a Reply

Your email address will not be published. Required fields are marked *