Last month, Google rolled out a new algorithm with far-reaching effects. It’s big news for anyone who uses the Internet. The update heavily favors mobile-friendly websites, and as a result, sites that aren’t optimized for mobile use have dropped in mobile search rankings and have lost big in organic search traffic.

But Mobilegeddon isn’t necessarily bad news for native advertisers. Given that Americans spend almost three hours per day on mobile devices, the new algorithm can translate to higher traffic and click-through rates for advertisers whose content is mobile-friendly.

However, the new algorithm means publishers and advertisers need to rethink their approach. Read the full article here.