Programmatic is topic that is on every marketers’ mind lately. There is a lot is written about why programmatic can be so great, but there isn’t much that specifically discusses how it can be actionably used in your next digital campaign. This October, at the Shop.org Retail Summit in Philadelphia this presentation was given to brands and retailers detailing some specific solutions that can be used.

To learn more about the key takeaways below, view the entire presentation:

• Programmatic ads are more than retargeting. You can use programmatic for top and mid-funnel marketing activities.
• Leverage CRM data as broadly as possible to help target your ad campaigns.
• Programmatic ad creative can ensure you are using the right message for each potential customer.