Flash Ad Takeovers Drive 55% Of Consumers Away (Excerpt)

MediaPostAdblade, a content-style ad network, commissioned a study carried out by research company Toluna which found that 82% of consumers feel that online ads are “detrimental” to their online experience at least some of the time. The report focused on questions revolving around the obtrusiveness of ads, and Adblade’s CEO Ash Nashed spoke exclusively to Online Media Daily, noting the most important results.

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