Tag Archives: adblade

Adblade Updates WordPress Plugin with Self-Service RTB

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As Real-time Bidding and native become more closely intertwined in the ad tech world, Adblade is proud to announce its recently updated WordPress plugin. Publisher’s using the new and improved Adblade WordPress plugin will now have access to advertisers bidding across DPS including Zemanta, Stack Adapt, Pulse Point, PowerLinks and more. In addition to advertisements sold directly by Adblade’s sales team, publishers will now have access to these 3rd party RTB demand sources as well. Adblade’s plugin creates a larger ad marketplace with RTB bids coming in approximately 20-50% higher than less targeted bids. This means higher CPMs for publishers and it also means more in-content, highly targetable inventory for advertisers.

We’re very excited about the fusion of native and RTB and look forward to helping advertisers and publishers unlock their potential. WordPress publishers can download the plugin here.

Why The Buzz About Content Marketing?

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Content marketing has become the new leader in marketing strategies. 86% of B2C Content Media Buzzmarketers are now using content marketing to reach their customers. For B2B marketers that number is up to 92% and they are spending over 33% of their marketing budgets to produce fresh content.

Content marketing has become the fastest growing part of marketing budgets over the last few years. It is surpassing SEO, PR and traditional advertising (print, TV and radio) based on the businesses we surveyed.

So what exactly is content marketing? It’s the creation of original web content for the purpose of creating sales, leads and increasing a brand’s visibility. The content can be many things; blog posts, videos, pictures, case studies, slide shows, etc. This content is shared on the web through social media, virally, on sites like YouTube, email and countless other ways. This content can also be distributed by content-style ads such as Newsbullets™, positioned to reach people on hundreds of news sites around the web. This is a great way to spread content virally for an initial push or ongoing basis.

Educating your customers along the sales cycle is a fantastic way to make your company stand out from the competition. Content marketing is poised to increase in importance over the next few years, as consumers have grown weary of seeing more and more ads in their daily life.