Tag Archives: social media

Facebook and Google Revamp Policies and Features Against Fake News and Bad Ads

Facebook announced on Wednesday, January 25, 2017, that they are changing their “Trending” feature’s algorithm to combat the proliferation of fake news. The announcement was made on Facebook’s Newsroom blog by the VP of Product Management, Will Cathcart. Facebook’s Trending algorithm was first added to the site in 2014.

There were three updates that the social networking site talked about. One of them was how the Trending feature would look. Previously, the feature initially only showed a trending topic and if the user clicked on it, they would be taken to a “results page” that shows different posts and outside sources talking about the topic. Now, while the results page is still intact, Facebook Trending will feature the trending article’s headline underneath the topic, without having to go to a results page to see it. It will show the source of the article as well.

Facebook is also changing how the feature will curate trending articles. Instead of basing Trending on a user’s interests, the algorithm will be focused on trending articles in a geographic area. This is done in hopes that people in the same region, such as the U.S., will see the same news articles.

Their third update centers on the legitimacy of topics. Before the update, the algorithm simply chose articles that were shared the most by users. With the update in place, Facebook Trending will now choose news stories that were the most widely covered by news outlets.

Google has also gone after fake news. As we have discussed in a previous post, Google released a report on the 25th about the 1.7 billion bad ads they took down. In addition to the individual ads, they also banned around 200 publishers from AdSense that violated their updated misrepresentative content policy to crack down on publishers who knowingly accepted fraudulent ads.

6 Secrets for Creating AMAZING Infographics


InfographicsCreating infographics has become a very common strategy for companies that are implementing a content marketing strategy. They can be a powerful tool that can display data in a simple to understand manner. If done correctly, they have the power to go viral across the web and get you a good amount of social traffic to your site. Here are a few things to consider before you get started on creating your first infographic.

1. Always start with your target audience – When you’re thinking of ideas for infographic topics, always consider your target audience for your product or service. It’s great to have an infographic go viral, but if it doesn’t touch your target audience and doesn’t lead to sales, what’s the point?

2. Make sure your data is legit – An infographic that uses statistics that are inaccurate or boring is a bad one. An amazing infographic will be well researched and contains original data that makes an impact to its viewers.

3. Make it pretty – Remember, the difference between an infographic and a boring PowerPoint presentation is all in the design. It should be impactful and impressive. Don’t be afraid to make it long with lots of data. Designing a great infographic takes a long time, so work with a professional designer that understands your vision and had designed infographics in the past.

4. Make sure it’s readable at smaller sizes – Sites like Facebook and Twitter, sometimes, only show a small image preview of a photo within a post. Try and make sure that your infographic is high contrast and easy to read at a glance even when it’s small in size. Make the headline clear and big.

5. Include your logo and URL – This one seems obvious, but I’ve seen countless infographics that don’t contain a logo or a URL. Remember, once your infographic is loose on the Internet, you have no control on how it will appear. Including a URL will, at least, bring a percentage of the viewers to your website.

6. Spread the word – Use all the social channels you participate in, and also consider using content-style ads to help drive in traffic to your initial launch.


Five Ways To Make Your Content Snowball Virally

Viral SnowballIt’s great that you’ve taken the time to make great content for your blog, but if no one ever sees it, it’s doing you no good. Here are five tips you can use to ensure that your content is something people are going to want to share.

1.         Have a great headline. This is the users’ first impression. They will decide within two seconds if they wish to read your article. This is especially important when your content is being shared on social networks, as people do not have the ability to scan your article, so many times the headline is all they are going to see.

Your headline should instantly answer your users question, “What’s in it for me?” It should also be catchy and irresistible to click, and must always match the contents of the article. You never want to have a disconnect between the article and the headline.

2.         Make your readers seem smarter to their friends. People love to share content that provides new information to their peers because they want to be known as, “someone that’s in the loop.” Be sure you have a fresh perspective on a subject and include some unique data if possible.

3.         Add an eye-catching picture to your post. When persons “Like” your blog post via a social share button, a photo will automatically be taken from your site. Always take the time to select a photo that attracts attention. A blog post with a photo will get 50% more links and 100% more comments than one without. An engaging photo versus a generic photo can multiply this effect 10 times over.

4.         Spread it to all your social networks. Many persons only stick to one network when spreading their content. Use a social media management tool like Hootsuite or Buffer that allows you to easily post to multiple social networks in a single session.

5.         Give virality a push by using content-style ads. Having your content go viral sometimes requires a little push. Using content-style ads like Newsbullets® can help your blog post gain the momentum it needs to spread across the web. You can use these ads many times to give your post a little push, or to have a constant source of traffic coming to your site. You can just visit www.Adblade.com and get started with as little as $50.

Why The Buzz About Content Marketing?

Content marketing has become the new leader in marketing strategies. 86% of B2C Content Media Buzzmarketers are now using content marketing to reach their customers. For B2B marketers that number is up to 92% and they are spending over 33% of their marketing budgets to produce fresh content.

Content marketing has become the fastest growing part of marketing budgets over the last few years. It is surpassing SEO, PR and traditional advertising (print, TV and radio) based on the businesses we surveyed.

So what exactly is content marketing? It’s the creation of original web content for the purpose of creating sales, leads and increasing a brand’s visibility. The content can be many things; blog posts, videos, pictures, case studies, slide shows, etc. This content is shared on the web through social media, virally, on sites like YouTube, email and countless other ways. This content can also be distributed by content-style ads such as Newsbullets™, positioned to reach people on hundreds of news sites around the web. This is a great way to spread content virally for an initial push or ongoing basis.

Educating your customers along the sales cycle is a fantastic way to make your company stand out from the competition. Content marketing is poised to increase in importance over the next few years, as consumers have grown weary of seeing more and more ads in their daily life.