Tag Archives: content-style ads

6 Secrets for Creating AMAZING Infographics

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InfographicsCreating infographics has become a very common strategy for companies that are implementing a content marketing strategy. They can be a powerful tool that can display data in a simple to understand manner. If done correctly, they have the power to go viral across the web and get you a good amount of social traffic to your site. Here are a few things to consider before you get started on creating your first infographic.

1. Always start with your target audience – When you’re thinking of ideas for infographic topics, always consider your target audience for your product or service. It’s great to have an infographic go viral, but if it doesn’t touch your target audience and doesn’t lead to sales, what’s the point?

2. Make sure your data is legit – An infographic that uses statistics that are inaccurate or boring is a bad one. An amazing infographic will be well researched and contains original data that makes an impact to its viewers.

3. Make it pretty – Remember, the difference between an infographic and a boring PowerPoint presentation is all in the design. It should be impactful and impressive. Don’t be afraid to make it long with lots of data. Designing a great infographic takes a long time, so work with a professional designer that understands your vision and had designed infographics in the past.

4. Make sure it’s readable at smaller sizes – Sites like Facebook and Twitter, sometimes, only show a small image preview of a photo within a post. Try and make sure that your infographic is high contrast and easy to read at a glance even when it’s small in size. Make the headline clear and big.

5. Include your logo and URL – This one seems obvious, but I’ve seen countless infographics that don’t contain a logo or a URL. Remember, once your infographic is loose on the Internet, you have no control on how it will appear. Including a URL will, at least, bring a percentage of the viewers to your website.

6. Spread the word – Use all the social channels you participate in, and also consider using content-style ads to help drive in traffic to your initial launch.

 

5 Amazing Tips to Make Your Content-Style Ads CLICK

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Click-HereContent-Style ads (like Newsbullets) have become all the rage lately, with both brand and direct marketers looking to attract users to their site. These ads function a little differently than a traditional banner or search ads, and they have more components that can be tweaked to improve results.

• Use Eye Catching Photos – Our tracking studies have shown that your photo is the number one way of getting people to notice your ad. Make sure you choose one that stands out on a page. It could be something unique with lots of contrast in its imagery. If you chose people, have them looking into the camera and at the user. Make sure your photo strikes an emotional connection.

• Headlines That Entice – Your headline should feature your product’s or services’ biggest benefit. When writing it, try and elicit an emotional response from the reader. Use title case and numbers (5 versus five), when you can; it can increase click-through rates. Try asking questions to your readers, this can sometimes increase engagement.

• Fulfill What You Promise in Your Ad – Make sure that what your ad says is not greatly disconnected from what’s on your landing page. You might get a better click though rate by over-promising, but you’ll have greater abandonment on your site.

• Persuade but Don’t Sell – Try and take a soft sell approach in your ads. Leave the harder selling to your landing pages. Just make sure you still have a call to action in your ad, enticing users to act.

• Create & Test Multiple Ad Variations – This is the last tip, but the most important. Create a bunch of ads and do lots of testing. Have different people in your office think of different copy, and test it all. Sometimes, you’ll be surprised at what works best. Remember, many times, you are not your own target demographic for your product. What you think will work, may not. Be open to new ideas and perspectives.

Why The Buzz About Content Marketing?

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Content marketing has become the new leader in marketing strategies. 86% of B2C Content Media Buzzmarketers are now using content marketing to reach their customers. For B2B marketers that number is up to 92% and they are spending over 33% of their marketing budgets to produce fresh content.

Content marketing has become the fastest growing part of marketing budgets over the last few years. It is surpassing SEO, PR and traditional advertising (print, TV and radio) based on the businesses we surveyed.

So what exactly is content marketing? It’s the creation of original web content for the purpose of creating sales, leads and increasing a brand’s visibility. The content can be many things; blog posts, videos, pictures, case studies, slide shows, etc. This content is shared on the web through social media, virally, on sites like YouTube, email and countless other ways. This content can also be distributed by content-style ads such as Newsbullets™, positioned to reach people on hundreds of news sites around the web. This is a great way to spread content virally for an initial push or ongoing basis.

Educating your customers along the sales cycle is a fantastic way to make your company stand out from the competition. Content marketing is poised to increase in importance over the next few years, as consumers have grown weary of seeing more and more ads in their daily life.